How do you know what you need to show up for in Google?
Many business owners recognize the need to show up for their products and services in Google. However, businesses have limited resources when building an SEO strategy. Trying to come up for everything at once can prove too overwhelming. It is important to have a clear strategy with some specific targeted keywords.
But how do you know which keywords are most important?
Fortunately, Google offers a tool called the Google Keyword Planner. This tool helps you research your local market and determine the search volume for keywords related to your business. Stores that use this tool effectively measure the keywords that have the most searches and cross reference those with the ones that are most important to their business.
Next, they check Google and see which ones they are coming up for already versus the keywords they don’t show up for at all. The keywords with the most volume that the store doesn’t show up for are the perfect keywords to target.
Let’s take a look at a quick example.
Using Google Keyword Planner
This is a screenshot of the Google Keyword Planner. This tool offers insights into the average monthly searches for keywords in your area. To generate this report we looked for general keywords related to Hardware Stores. Then, we chose to show how many searches happened for these keywords in the United States. This is just a sample of the results.
The results are astounding. You can see that people search the term Hardware Store between 100,000 and 1,000,000 times per month! That is just hardware store. There’s also 100,000 to 1,000,000 searches for hardware store near me!
What about searches for the specific products you sell in your market?
Check out these results for Dewalt Tools. There thousands of searches for Dewalt every single month too! Do you sell any of these products? Do you come up when you search for these products in your town or city?
Every single month there are likely thousands of consumers searching for the products you carry.
What about your services?
Hardware stores like yours often offer key cutting services. It’s a great way to get people to visit your store and become customers. Would you guess that there are thousands of searches per month for key cutting? What about in your hometown? Will you show up for the service when someone Google’s it? What about your other services?
What to do now?
After you’ve researched the most popular keywords you need to check to see if you are in the top results. You can easily export the keyword results and create a simple excel document. Type the popular keywords into Google and make a tally of your website’s rank for each topic. This will help you identify areas where you’re weak and areas where you’re strong.
Take your list of keywords with a poor ranking and create a new list. This list will be your list for keyword targeting.
How does your hardware store come up for these searches?
In order to come up for these searches you’ll need to add relevant content to your website. If you’re already working with Hardware Store Websites, just talk to your designated Marketing Specialist. They will help you develop a plan to achieve results for your target searches.
The best way to achieve results is through a concerted effort to build content Google wants to see for these keywords. It may take some trial and error. It will certainly take months of hard work. However, ranking at the top of consumer searches for your products is an achievement that pays for itself.
Contact Hardware Store Websites. Our experienced sales representatives can schedule a meeting with you to review the search results in your target market.